Vice President, Banking Product Marketing - Asset & Wealth Management

JobID: 210754840

Category: Marketing Strategy

JobSchedule: Full time

Posted Date: 2026-06-02T18:16:13+00:00

JobShift:

Base Pay/Salary: NY $109,250.00-$190,000.00

J.P. Morgan Asset & Wealth Management is a global leader in banking, investing, and wealth management. Its clients include institutions, high-net-worth individuals, and retail investors in every major market worldwide. The division offers investment management across all major asset classes, including equities, fixed income, alternatives, multi-asset, and money market funds. For individual investors, the business also provides retirement products and services, brokerage and banking services-including trusts and estates-along with loans, mortgages, and deposits.

As the Vice President, Banking Product Marketing within J.P. Morgan Asset & Wealth Management, you will play a vital role in the conception and delivery of strategic marketing priorities, offers, and content for our deposits business.

Job responsibilities

• Own the deposits marketing strategy and value proposition for ultra-high-net-worth global clients and prospects, defining a differentiated story that positions deposits as core to the Private Bank relationship. Partner closely with global deposits product and marketing leadership to tailor the story to a variety of client types and personas. Create content programs, websites, and other marketing deliverables to drive commercial success.
• Lead the creation and execution of strategic marketing offers designed to drive net new money onto our platform. Establish an ongoing test-and-learn discipline across offer type, messaging, client segments, and channels to grow balances.
• Partner across deposits product leadership, client experience, and marketing to reimagine the everyday banking experience, delivering an enhanced debit card and checking and savings experience that leads-and disrupts-the industry.
• Innovate using LLMs and other AI tools to create more efficient and effective marketing.
• Work effectively with a wide range of stakeholders across levels, regions, and channels.

Required qualifications, capabilities, and skills

• BA or BS degree.
• 8+ years of marketing experience in financial services, with a demonstrated track record of success and increasing responsibility.
• Strong knowledge of financial services.
• Experience partnering with a wide variety of stakeholders to meet shared objectives.
• Strong writing and editorial skills, with experience delivering impactful marketing for print and digital channels.
• Strong project management skills, with the ability to manage multiple priorities, communicate progress, and track deliverables through completion.
• Ability to build relationships and influence across a large, matrixed organization.
• Demonstrated ability to work both independently and as part of a collaborative team.